Kickstarted back in 2007 in conjunction with their charity partner Oxfam and supported by YOU Magazine favourite and plan A ambassador Joanna Lumley. The Shwopping initiative is an ongoing revolutionary campaign with the objective to stop the one in four items of clothing purchased in the UK ending up in landfill sites.
Through encouraging consumers to adopt a "buy one, give one" ethos it enables unwanted items to be recycled, reused or resold through Oxfam whilst also facilitating a greater sustainability on the high street.
All Marks and Spencer's stores accept any used and unwanted items of clothing, from any brand, all year round. With the mission to collect 350 million items a year to ultimately recycle as many clothes as it sells.
In the meantime the results of the Shwopping haul have made it into the covetable M&S Collection, the YOU fashion desk are absolutely besotted with this recycled-wool camel coat!
When you start searching for the perfect winter coat this autumn, do consider this elegant and ethical style and Shwop your old one!